Did Trump Spam Infiltrate Your Google Analytics?

I was a little surprised to log into my Google Analytics account, look at the demographics and see this in the language section:

ga-lang-spam

I wasn’t too pleased.

If you’ve been hit as well, don’t worry, but also don’t click the link in GA or you’ll apparently end up down some spammy internet worm hole.

But there is a solution!

You can filter out this result easily, or if you want to see it “gone” for good from your historical data, you can create a custom segment. I went ahead and did it, so I’m sharing the template with you. Just click on this link – I swear, I’m not spamming you! – and import the segment. It’s that easy. You’re welcome.

 

 

How Much Does SEO Cost?

It’s a common question from small businesses especially: “how much do SEO services cost?”

Well, this is a big question! It’s kind of like asking, “how much does a car cost?”
A really nice luxury car is going to cost you more than a run of the mill family sedan. It’s all about what you’re looking for and what’s important to you.

An important factor to consider with SEO or SEM services, however, is you shouldn’t be trying for the lowest cost at all costs. I’d also be wary of going with an individual or business that sends you unsolicited emails or phone calls. Ever notice how those calls increase after you’ve bought or renewed your domain? Unfortunately, everyone and their mom claims to be an SEO expert.

However, the SEOs who are working in the trenches and doing this daily, we don’t have time to call or bother anyone. Honest, we love what we do and most of us do it round the clock. Our businesses flourish by word of mouth. If there’s one rule you can live by, don’t bother with the people calling you out of the blue making all sorts of promises. The real SEOs don’t usually have to hustle for business and are picky about the clients they choose to take on.

How much it costs to hire a freelancer or SEO agency varies by the type of payment contract you sign up for. Typically people pay by one of a few ways:

– Monthly Retainer ($750-$5000)
This is often chosen because it can often be the most cost effective. Usually it means you get an SEO devoted to you/your company at a set price, whether you use them or not. Sometimes a maximum of hours is set, others are completely open. Personally, I don’t like 3am phone calls, so I make myself available during normal business hours.
This is only cost effective if you know it’s important to be devoting a certain amount of time to working on your site every month. Otherwise, you might find it better to go with an hourly rate.

-Hourly ($100-$300)
Agencies typically charge more than individuals, but that’s a good ball park. (Note: I often charge less than this per hour because I have a day job. It doesn’t mean I’m not worth it, it just means I don’t need the money to eat and I truly do enjoy working with small businesses who could really use the help. Maybe they’ll remember me when they get big.)

-Project (varies)
This could be anything. If you notice, I like to work by package rates. I find it neat and tidy and I do it enough that I know how long it takes me to do the work. It’s the easiest way for me to work, not necessarily for the client though. As the client, you get to decide!

In the end, like buying a car – you can get a used rust bucket or you can get a new SUV, but unlike cars, you need to think about the long term investment in your business and what it’s worth to you. SEO is not a quick fix, but it often can be an easy fix (for a specialist), and your investment will often be peanuts compared to your increased sales.

Caveat emptor and enjoy!

Some Common Objections Against SEO

A great article by SEO Company Guru about the common excuses people make NOT to use or pay for SEO services. Which is a shame really….

“In today’s contemporary world, the internet has become an integral component of our daily lives. In recognizing this truth, many business owners interested in maximizing profits are interested in accessing internet marketing services that will enable them to optimize conversion rates and boost their visibility online.”

Read the full article here.

 

A Guide to Good Search Engine Optimisation (SEO)

This is not the best article (and not the best written) but most of it is pretty useful and things you can start doing on your own.
~A guest post~

******

Getting your website listed in Search Engines (SE) can sometime be a monumental task in itself, here are my top ten tips to get you started.

1. Page Title

Forget using ‘Welcome to my website’ as your page title. If you really want to attract target media, specify your keywords and list your product keywords separated by an | (hold Shift + backslash key) symbol (eg: Digital Cameras | Video Cameras) will boost the strength of your chosen keywords, in this case Digital and Video Cameras.

2. Page Filenames

Still naming your page filenames as products.htm or aboutus.php? Why not add some weight to your website and help the SE distinguish from the multitude of pages with generic names, and again utilise your keywords into your filenames (eg: paper_back_novels.htm) for a book selling site with this link to the list of Paper Back Novels.

3. ALT Tags

Again keywords play a huge part in the design of your site and another area to include these words is in your image ‘ALT” tags.

4. Header Tags

Getting back to your Page Title, there is no point in making the heading text “Welcome to my Website,” especially if you are selling Garden Tools. Using , and tags to emphasize your Products and Services in order of importance, lets the SE’s understand their importance.

5. Bold Text

Got something to say? Say it in Bold Text. This tells the SE this text is important, relates strongly to your content and keywords and should be taken notice of.

6. Keywords

Some say they aren’t that important anymore to getting results in the SERPS (Search Engine Result Pages) but using them correctly can add to your site’s overall effectiveness. Concentrate on 3 – 4 keyword phrases (eg: “custom website design” or “web site design” for web site designers) and make sure they are used in the first and last paragraphs of your home page content.

7. Google Toolbar

Not only a search tool, the Google Toolbar displays each site’s Page Rank according to Google on its popularity and web presence.

8. Alexa Toolbar

Download the Alexa Toolbar from Amazon and sign up to their affiliate program. The toolbar is an essential tool in gauging the popularity and hit results of how your website ranks on the web.

9. RSS Feeds

Want to increase traffic? Consider starting a RSS Feed on your website with important news items relating to your business and your chosen profession, then link these to your articles.

10. Article Writing

Article writing is another way to cross promote your site with helpful information for others and with links back to your site.

In conclusion

There are many facets to Search Engine Optimisation of websites and these 10 tips are merely just a good starting point to get your website promoted on the web.

Author Bio

Craig Bucknall is the owner and Managing Director of the Sydney based Website Design studio Bullie Graphics. You can view his website at www.bulliegraphics.com.au.

Article Source: http://www.ArticleGeek.com – Free Website Content

SEO Services, What To Look For

A Guest Post By: James Day

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an “about us” page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client’s website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company’s credibility. A satisfied customer is always a good indication of the effectiveness of a company’s operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It’s important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

Author Bio
Article written by the CEO of: www.submit-site.org

Article Source: http://www.ArticleGeek.com – Free Website Content

Google Correlate Is Censored

I’ve been looking into the potential of using: http://www.google.com/trends/correlate however, it seems they’ve decided what is “interesting” and what isn’t.

Google Correlate makes an attempt to filter out queries which are unlikely to be interesting. These include:

  • Queries with a low correlation value (less than r=0.6)
  • Misspelled queries
  • Pornographic queries
  • Rare queries
  • Queries which only correlate with a small portion of the time series

I tested and could not get any info on keywords: sex, porn, transgender, transsexual, aids, hiv, atheism.

However, I could get info on: typhoid, diphtheria, copd, dengue, Parry Romberg Syndrome (an extremely rare disease), enoki, breast, scrotum, Zoroastrianism.

It’s interesting (?) that obscure topics and diseases, some of which don’t even occur on US soil, are deemed more “interesting.” Especially when you consider the amount of searches for these things must be very low. It doesn’t make sense to me that people would be searching for Zoroastrianism more than atheism. So why the lack of data?