Social Media – You’re Doing It Wrong

This isn’t a How-To Guide – unless you want to see how to do things wrong.

The examples I have aren’t necessarily from people who don’t understand the platforms they’re using (though that can certainly play a part). The biggest faux pas is people forgetting the person viewing on the other end – often the customer. If what you are posting doesn’t help them or answer a question they might have, then it’s pretty much useless. It’s wasted space and you’re just talking to yourself, and that’s totally not what social media is about!

So without further ado, don’t do these things!

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I don’t think Tracey was able to have a very relaxing vacation, what with a private convo being made public. Oops!

social media wrong2

This is a wonderful post, except that Purell and GOJO are obviously the same company and no one there thought about the fact that maybe their followers might follow both accounts. Ok, so you’re out of post ideas, fine, I get it. Then don’t schedule them to go out at the SAME TIME! Com’on now, get a little creative! Clean up your act, Purell! (See what I did there?)

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Wtf is this?? I can’t. Just no.

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Guess what? That link didn’t work either. It took me to their blog with ALL their recipes. Dude, I just wanted the almond cups recipe. Don’t send me to your almond butter page. What am I supposed to do with that? Don’t send me to your whole blog either. BRING ME TO THE CORRECT PAGE! Again, ain’t nobody got time for this!

Got some more social media faux pas examples you can show me?

Social media shouldn’t be this hard. It’s Easy! Get Noticed! 

 

5 Must Have Apps For Social Media Specialists

People have been asking me a lot about what I use and what I think the best apps are for social media. To some extent, what you want to use will always be based on your needs and your clients’ needs, but I’m going to share what I think are the best to use pretty much no matter what.

My primary goal is to save time – automate or schedule what you can – and save the rest of your time for authentic engagement with followers.

You have nothing to lose by trying them out – all of them are either free or have free options.

Also, full disclaimer: I have nothing to gain from this post. No one paid me (unfortunately!) and my only potential bias is I am Hootsuite certified. 

1) Hootsuite: I love Hootsuite. Why? It’s easy to use and intuitive. It also connects to EVERYTHING. I use the paid version and have five accounts hooked up to everything from YouTube to Facebook. I also love their new publisher option, where they suggest content for you based on your current content. Hootsuite blows Buffer out of the water with this. I’m sure the two are in competition right now, but in this case, Hootsuite still has the upper hand.

2) Buffer: Buffer is like Triberr, but without the community and super-relevant content suggestions. In the case of their scheduler, it’s superior to Hootsuite – I simply prefer the suggested times Buffer uses. Hootsuite had Tweets for a client of mine going out in the middle of the night, which is not conducive to being able to be present for authentic engagement. (Unless you’re a night owl, hoot hoot!) Also, yes I know I could have changed the automated times, but I hadn’t looked at that since I sort of just thought the times would be reasonable. Oops, my mistake.

What I also like about Buffer is their superior image posting capabilities. You get a nice preview of how your post will look and can easily set it for multiple platforms at once.

What I don’t like about Buffer is the suggested content is really general. It’s quality stuff, but very non-offensive, middle ground sort of content. It’s great if you just want to populate your feed. It’s not great if you are looking for content to really align with your brand/image/message.

3) IFTTT: IFTTT stands for If This Then That and it’s my new toy. So much potential here and so much fun to use. Their slogan is “put the internet to work for you,” but I think it should be “own the Internet like a Boss.” You can connect it to pretty much anything digital or on the Internet. I’m not going to give away all its amazing secrets (go play with it and come back!) but I will say one way I use it is to take my Instagram posts, which are posted to Facebook, and post them native on Twitter. SO AWESOME!
Of course, I can post directly from Instagram to Twitter, but then it’s just a link and that is so last year!

I also use IFTTT to scour the web for relevant keywords, so technically one could use it for brand reputation management – sort of like Google Trends or a less-powerful, but free version of Trackr.

4) Instagram: I can think of few brands/products/services that wouldn’t be successful on Instagram. I think it’s rather underused as a marketing device and my only guess as to why people don’t use it to its full potential is they don’t get it.

Actually, the other annoying bit about it is how you can’t post from the web with it and can’t really manage more than one account on one device (not without a workaround like Instwogram).

Otherwise, my post about why I think every business/brand should have a well-managed Instagram account will have to wait for another day.

5) Periscope: Periscope is only available for Apple iOS, but let’s hope they fix that soon. I haven’t used it tons, but I see a lot of potential. I know there’s the whole Periscope vs Meerkat debate, but I’m sticking with Periscope for now because it’s a safe bet. You probably won’t have to worry about APIs getting revoked!

So there you have it, the top five I use in combination. When used well and to their full potential, they give you a solid base for social media management with good results.

Let me know what you think in the comments or Tweet me @KBronJohn

Why Does a Social Media Account Need My Blood Type?

I’ve been playing with foreign social media accounts – WeChat, Mixi, LINE, and not always understanding what is going on. I don’t read standard Chinese characters or Japanese. So I understand I’m not getting the whole picture most of the time, but my browser does manage to translate most of what’s on the page.

People talk about the invasion of privacy that Facebook is. But Facebook has never asked for my blood type.

Imagine my surprise when I go to fill out my Mixi profile and see them asking if I’m A, B, or O!

mixi profile blood type question on bronjohnseo.com

What exactly do Japanese people do with this information? Do they only hang out with people of the same blood type in the event they need an emergency transfusion?